About Us

GENEX brings global strength, proven science and practical outcomes together in a way that supports Australian farmers today, while building better herds for the generations to come.

GENEX is a global genetics brand committed to delivering practical, profitable breeding solutions for dairy and beef farmers. In Australia, GENEX independently utilising the distributor framework of the Joint Venture between URUS Group LP and Genetics Australia Holdings (GAH), giving Australian farmers access to proven international genetics backed by local knowledge and industry support—without compromising the independence and identity of the GENEX brand.

The joint venture partnership brings together world-leading research, exceptional product depth and decades of experience across the cattle genetics sector. Through this structure, Australian farmers gain the benefits of URUS companies such as GENEX and PEAK, alongside the long-standing Cooperative roots of GAC.

GENEX’s history is grounded in the Genex Cooperative model—a genuine “by farmers, for farmers” approach. In Australia, that mindset continues through the role Genetics Australia plays in supporting herd improvement, service delivery and bringing globally proven genetics to local herds.