GENEX Dairy is stepping up its presence in Australia, bringing the full strength of its global genetics program and data-driven breeding philosophy to local herds.
The GENEX brand was officially launched in Australia on Monday November 24 as part of Genetics Australia’s joint venture with URUS.
The December proof release will mark the next phase of GENEX’s Australian growth, with a clear focus on genetics and technology designed for commercial herds.
Newly appointed GENEX Dairy Program lead, Mat Dennis, said it was the first time GENEX products would be distributed in Australia under their own name.
GENEX is a cooperative owned by dairy and beef producers across the USA. Backed by the URUS Peak Program, GENEX combines global innovation with Australian experience to deliver cows that are efficient, fertile and built to last.
“This isn’t a new arrival but it’s a global powerhouse taking a bigger role in Australia,” Mr Dennis said. “Farmers here want cows that thrive in all dairy systems, get back in calf easily and perform year after year. Bulls like Excitement, Valentine and Doubs deliver exactly that.”
Excitement is described as having moderate stature, positive chest width, moderate milk and strong components; an efficient, right-sized Holstein for balanced production, while Valentine is a standout for production, fertility and survival.
Doubs is a polled Jersey outcross adding teat length and fertility for functionality in Australian dairies.
Mr Dennis said GENEX was recognised as a world leader in dairy innovation. It has been the driving force behind the ICC index for Holstein and Jersey breeds, the modern udder index, and the introduction of calving ease into the proofs
Alongside genetics, GENEX Herd Monitor continues to expand its footprint, offering real-time heat detection, rumination tracking and health alerts to support better on-farm decision-making.
“Our strength is how genetics and technology work together,” GENEX Herd Monitor Lead Jon Down said. “Herd Monitor gives farmers the visibility to make better breeding and health decisions every day — improving heat detection, conception and overall performance.”
“GENEX’s growth represents a commitment to delivering global genetics leadership locally — combining science, data and service to build herds ready for the future,” Mr Dennis added.
